The EduData Podcast

Mastering Market Research in Higher Education

Episode Summary

Jamie Boggs and Timothy Davis welcome Steven Fischer from Education Dynamics for a deep dive into the complexities of market research in higher education. Steven shares his expertise on research methodologies that help institutions make informed decisions to better meet student needs. From discussing the importance of sample sizes and survey incentives to exploring the nuances of data collection, this episode takes you behind the scenes of higher ed research.

Episode Notes

Jamie Boggs and Timothy Davis welcome Steven Fischer from Education Dynamics for a deep dive into the complexities of market research in higher education. Steven shares his expertise on research methodologies that help institutions make informed decisions to better meet student needs. From discussing the importance of sample sizes and survey incentives to exploring the nuances of data collection, this episode takes you behind the scenes of higher ed research. 

Guest Name: Steven Fischer

Guest Social Handles:  https://www.linkedin.com/in/steven-fischer-ct/

Guest Bio: Steven Fischer is responsible for all primary market research at EducationDynamics including instrument creation, programming, testing, and monitoring client surveys. Additionally, Steven is responsible for the data analysis as well as presenting results to stakeholders. Steven also manages EducationDynamics research secondary component including developing methodologies for clients, and presentation of secondary data and analysis .  Steven has worked in primary and secondary research for his whole career, the last 14 years of which at EducationDynamics.  Steven earned his bachelor’s degree at Muhlenberg College and master’s degree at Lehigh University.