The EduData Podcast

Navigating Parent Engagement with CampusESP

Episode Summary

Parents are more involved than ever. Keeping them engaged can make or break your class. Dave Becker, CEO and co-founder of Campus ESP, joins the podcast to explore his takeaways from last year and share best practices for 2025. The importance of communication with parents, the impact of COVID-19 on expectations, and how data can inform strategies for better engagement. The conversation also explores the role of AI in personalizing communication and the significance of financial transparency in the decision-making process for families.

Episode Notes

Parents are more involved than ever. Keeping them engaged can make or break your class. Dave Becker, CEO and co-founder of Campus ESP, joins the podcast to explore his takeaways from last year and share best practices for 2025. The importance of communication with parents, the impact of COVID-19 on expectations, and how data can inform strategies for better engagement. The conversation also explores the role of AI in personalizing communication and the significance of financial transparency in the decision-making process for families. 

Read Dave’s Insights: https://www.campusesp.com/blog/top-trends-2025

Guest Name: Dave Becker, CEO and co-founder of CampusESP

Guest Social: https://www.linkedin.com/in/dbecker43

Guest Bio: Dave Becker is the CEO and co-founder of CampusESP, which provides parent and family engagement platforms to 450+ major universities, and has supported communication to 15 million parents. Dave has over 25 years of EdTech experience and was formerly the SVP of Product at Ellucian, and has had the opportunity to visit and present at over 300 different colleges, campuses and conferences around the world.