In this podcast episode, the hosts discuss the transformative power of activity data in reshaping student engagement, status calculation, and predictive analytics in higher education. They advocate for a shift from traditional dimensional approaches to operations centered around student activities. Highlights include calculating funnel status based on specific activities, triggering engagements, and making more accurate predictions by leveraging past behavioral patterns. The episode provides a succinct exploration of the profound impact of embracing activity data in higher education analytics.