In this episode of the EduData podcast, Jamie welcomes Sarah Russell, Vice President of Marketing at Education Dynamics. With over 15 years of experience, Sarah shares her insights into the evolving landscape of education marketing post-pandemic. They discuss the rise in non-brand keyword searches and the growing demand for specific educational programs and certificates driven by job market changes. Sarah explains the balance between brand marketing and performance marketing, highlighting the importance of building brand trust while driving measurable actions. She also touches on the challenges of engaging prospective students through various channels and the potential of AI to revolutionize marketing strategies. Tune in to learn how to navigate the messy middle of the student journey and optimize your marketing efforts for better enrollment outcomes.
In this episode of the EduData podcast, Jamie welcomes Sarah Russell, Vice President of Marketing at Education Dynamics. With over 15 years of experience, Sarah shares her insights into the evolving landscape of education marketing post-pandemic. They discuss the rise in non-brand keyword searches and the growing demand for specific educational programs and certificates driven by job market changes. Sarah explains the balance between brand marketing and performance marketing, highlighting the importance of building brand trust while driving measurable actions. She also touches on the challenges of engaging prospective students through various channels and the potential of AI to revolutionize marketing strategies. Tune in to learn how to navigate the messy middle of the student journey and optimize your marketing efforts for better enrollment outcomes.
Guest Name: Sarah Russell
Guest Bio: As Vice President of Marketing, Sarah drives and oversees strategy and execution excellence across paid and organic marketing channels. She works as part of our team of marketing experts to solve performance challenges, optimize to downstream results, and adapt to the ever-changing digital marketing environment.
With over 15 years of higher education marketing experience, Sarah understands what it takes to drive success for our higher education marketing partners. Sarah is obsessed with data and loves leveraging it thoughtfully to help our partners exceed enrollment goals.